SEO Training in Nepal

SEO Training in Nepal

Grow Your Business through SEO

Course Duration: 35 hours

Ellipse Institute is Famous IT Institute for SEO Training in Nepal. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. SEO Training Nepal.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

1. What is Organic SEO?

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

2. What is White Hat SEO?

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

3. What is Black Hat SEO?

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines). Black Hat SEO Usage Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black hat SEO may also be referred to as unethical SEO or spamdexing, as spamdexing is a frequently used black hat SEO practice.

Search engine Basic

  • Search Engines
  • Directories
  • Search Engines V/S directory
  • Major search engines and directories
  • Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Essentials of good website designing.
  • Domain
  • Hosting
  • How the Search Engine works

On page Optimization

  • Meta Tags
  • Description
  • Keywords
  • Creating Robots file
  • Header and footer
  • Creating sitemaps
  • Optimizing Seo content
  • Image tag optimization
  • Canonical / 404 Implementation
  • Keyword Density Analysis
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools
  • Yahoo Feed Submission

Keywords Research and analysis

  • SWOT Analysis of Website
  • Target segmentation
  • Keyword research
  • Competitor analysis
  • Finding Appropriate Keywords.

Off page Optimazation

  • Submission to search engines
  • Local marketing
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Free Classifieds
  • Forums
  • Press Releases
  • Video optimization
  • Link Building
  • How to promote home page
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Blog Comments