Search Engine Optimization

Search Engine Optimization

Course Duration: 60 hours

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Search engine Basic

  • Search Engines
  • Directories
  • Search Engines V/S directory
  • Major search engines and directories
  • Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Essentials of good website designing.
  • Domain
  • Hosting
  • How the Search Engine works

On page Optimization

  • Meta Tags
  • Description
  • Keywords
  • Creating Robots file
  • Header and footer
  • Creating sitemaps
  • Optimizing Seo content
  • Image tag optimization
  • Canonical / 404 Implementation
  • Keyword Density Analysis
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools
  • Yahoo Feed Submission

Keywords Research and analysis

  • SWOT Analysis of Website
  • Target segmentation
  • Keyword research
  • Competitor analysis
  • Finding Appropriate Keywords.

Off page Optimazation

  • Submission to search engines
  • Local marketing
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Free Classifieds
  • Forums
  • Press Releases
  • Video optimization
  • Link Building
  • How to promote home page
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Blog Comments